Sharing the latest trends and insights in mobile advertising
Rewarded ads are the most effective ad format that generates high revenue without harming user experience. We analyze the latest 2025 trends and success stories.
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Learn how to leverage maturing retail media networks and automated APIs to scale mobile app growth through standardized measurement and programmatic content.
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Learn how to leverage automation and first-party data to create high-impact, personalized ad creatives that resonate with value-driven mobile users.
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Learn how to protect your mobile advertising budget from sophisticated AI-driven fraud and invalid traffic to ensure sustainable growth in a digital-first market.
Read More →A comprehensive guide for mobile marketers on measuring the true value of ad spend through incrementality testing and lift analysis in a privacy-first era.
Read More →Explore how mobile app marketers can leverage first-party retail data and programmatic commerce networks to drive high-intent user acquisition.
Read More →Explore how the integration of personalized audio and AI-driven creative tools is opening a new 'blue ocean' for mobile app user acquisition beyond visual displays.
Read More →Explore how AI-driven attention signals are transforming programmatic bidding and helping mobile marketers optimize for engagement rather than just visibility.
Read More →A guide on optimizing app assets and ad creatives for the upcoming era of autonomous AI agents and personalized shopping journeys as outlined by Google's 2026 vision.
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Analyze how the shift from standardized ad formats to platform-specific immersive environments, like Roblox, is redefining mobile user acquisition and measurement.
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As OpenAI prepares for ChatGPT ads, mobile marketers must learn to navigate conversational placements while maintaining brand integrity.
Read More →Explore how the shift toward creator-driven checkouts and live commerce is redefining performance marketing and user acquisition for mobile apps.
Read More →Explore how the surge in streaming ad revenue and interactive video engagement is creating a new blueprint for mobile app user acquisition through CTV.
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Learn how to safely deploy AI agents for mobile campaign management by building a trust-based infrastructure that protects brand reputation.
Read More →Analyze how the explosive growth of retail media networks like Amazon provides mobile marketers with high-intent data for more effective user acquisition.
Read More →An analysis of how mobile marketers can leverage the trend of in-house programmatic teams and new MRC auction transparency standards.
Read More →Learn how to leverage the latest global programmatic DOOH solutions to drive mobile app discovery and bridge the gap between physical and digital attribution.
Read More →Learn why highly curated ads are failing and how to leverage authentic, human-centric design to drive mobile app engagement and brand safety.
Read More →Explore how autonomous AI agents are moving beyond simple automation to handle complex mobile campaign optimization and real-time decision-making.
Read More →Explore how AI conversational interfaces and in-app social features are disrupting traditional display ads and creating new engagement models.
Read More →Explores how mobile marketers can capitalize on the $14.5B TikTok ad surge and the shift toward UGC-centric retail strategies to shorten the user journey.
Read More →Explore how new technologies allow advertisers to access mobile app inventory without complex SDK integrations, streamlining omnichannel growth and reducing technical debt.
Read More →Learn how to leverage the growth of programmatic Connected TV (CTV) by focusing on viewer attention metrics rather than just frequency to drive mobile app installs.
Read More →Explore the strategic shift from creative AI to backend automation and how it optimizes mobile marketing workflows for higher efficiency.
Read More →Explore how Google's latest Android SDK and backend automation can double ad loading speeds to significantly boost user retention and eCPMs.
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Protect your mobile marketing budget from the projected $63 billion loss to invalid traffic (IVT) using AI-driven detection and contextual targeting strategies.
Read More →Learn how to optimize your App Store Search Ads strategy as Apple tests seamless integration between sponsored and organic listings.
Read More →Learn how to break down silos between user acquisition and product engagement to create a seamless customer journey and maximize LTV.
Read More →A practical guide for mobile marketers on implementing the IAB’s new AI disclosure standards to ensure brand safety and maintain user trust.
Read More →Learn how to leverage Google's consolidated placement list and advanced push notification tools to drive high-quality mobile engagement and bridge the performance gap.
Read More →Learn how to leverage AI-driven analytics and granular attribution models to stay ahead of the widening performance gap in 2026.
Read More →Learn how to leverage programmatic advertising on CTV and FAST channels to drive high-quality mobile app installs during major global events.
Read More →Explore how neuroscience-driven contextual targeting helps mobile marketers achieve deeper emotional resonance and higher engagement in a privacy-first world.
Read More →Analyze how the Magnite and Roblox partnership creates new programmatic video opportunities for mobile app user acquisition at scale.
Read More →Learn how to leverage interactive video elements to boost conversion rates while navigating new regulations and maintaining high user retention.
Read More →Learn how mobile marketers can leverage first-party commerce data from giants like Amazon and Walmart to acquire high-intent users outside traditional social channels.
Read More →Learn how to leverage programmatic Digital Out-of-Home (DOOH) advertising to scale mobile app user acquisition and bridge offline-to-online conversions.
Read More →Explore how mobile marketers can leverage long-term creator partnerships and community-driven commerce to drive sustainable user acquisition in 2026.
Read More →Explore how autonomous AI agents are streamlining programmatic transactions and what this means for mobile app scaling efficiency.
Read More →A practical guide on navigating the FTC's ban on insider reviews to protect your app's reputation and avoid legal penalties.
Read More →Learn how to leverage AI personalization engines to scale ad performance without alienating mobile users through repetitive or excessive messaging.
Read More →320x50, 300x250, 320x100... Which banner size has the highest CTR and eCPM? We analyze based on real data.
Read More →The secret to earning more revenue with the same traffic. We reveal waterfall settings, mediation optimization, and A/B testing strategies.
Read More →Interstitial ads are a double-edged sword. Misuse leads to user churn, proper use brings high revenue. Learn the right timing and frequency settings.
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A real case study of how a small gaming app achieved $10,000 monthly revenue through the right combination of rewarded and interstitial ads.
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Privacy regulations are making targeting harder. Learn advertising strategies to adapt to SKAdNetwork and Privacy Sandbox.
Read More →We compare the two most popular ad platforms in terms of fill rate, eCPM, ease of use, and mediation support.
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