AnalysisDec 21, 2025
Interstitial Ad Best Practices: Maximize Revenue Without Losing Users
Interstitial ads are a double-edged sword. Misuse leads to user churn, proper use brings high revenue. Learn the right timing and frequency settings.
Advertisement
The Double-Edged Sword of Interstitial Ads
Interstitial ads can be your highest-earning ad format or your biggest user retention killer. The difference lies entirely in implementation.
When to Show Interstitials
Good Timing
- Between game levels
- After completing a task
- When navigating between major sections
- After natural content breaks
Bad Timing
- Immediately on app launch
- During active user engagement
- Multiple times in quick succession
- When user is mid-action
Frequency Best Practices
| App Type | Recommended Frequency |
|---|---|
| Casual Games | Every 2-3 levels |
| Utility Apps | Every 3-4 actions |
| Content Apps | Every 4-5 articles |
| Productivity | Minimal or none |
User Experience Tips
- Preload ads: Ensure instant display without loading delays
- Clear close buttons: Make dismissal easy and obvious
- Skip options: Consider offering skip after 5 seconds
- Frequency caps: Limit to 3-4 per session maximum
Measuring Success
Track these metrics to ensure healthy implementation:
- Session length: Should remain stable or increase
- Day 1/7/30 retention: Monitor for negative trends
- App store ratings: Watch for ad-related complaints
- eCPM trends: Higher isn't always better if users leave
Conclusion
Interstitial ads require careful balance. Prioritize user experience, and the revenue will follow sustainably.
Advertisement