ComparisonDec 14, 2025
AdMob vs AppLovin MAX: Which Ad Platform Should You Choose?
We compare the two most popular ad platforms in terms of fill rate, eCPM, ease of use, and mediation support.
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The Two Giants of Mobile Ad Monetization
When it comes to mobile ad monetization, AdMob and AppLovin MAX dominate the market. Let's compare them across key metrics.
Overview
| Feature | AdMob | AppLovin MAX |
|---|---|---|
| Parent Company | AppLovin | |
| Best For | Beginners | Advanced users |
| Integration | Easy | Moderate |
| Mediation | Yes | Yes |
Detailed Comparison
Fill Rate
- AdMob: 95%+ globally, excellent Google demand
- AppLovin MAX: 90-95%, strong with gaming apps
eCPM Performance
- AdMob: Consistent, reliable rates
- AppLovin MAX: Often higher, especially for games
Ease of Use
- AdMob: Simple dashboard, quick setup
- AppLovin MAX: More complex, steeper learning curve
Mediation Capabilities
- AdMob: Good network support, waterfall + bidding
- AppLovin MAX: Excellent bidding, more network partners
When to Choose AdMob
- You're new to ad monetization
- You need quick implementation
- Your app isn't a game
- You want Google ecosystem integration
When to Choose AppLovin MAX
- You have a gaming app
- You want maximum eCPM
- You need advanced mediation
- You're comfortable with complexity
Conclusion
Both platforms are excellent choices. AdMob offers simplicity and reliability, while AppLovin MAX provides advanced features and potentially higher revenue for those willing to invest time in optimization.
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